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If the item is overpriced, phia shows you. · as of thursday, april 24, her shopping app with partner sophia kianni is live: · instant price check: Dubbed the “google flights for fashion” by co-founder sophia kianni, phia helps users decide whether to buy an item new or pre-loved, by pulling together massive amounts of resale data. Phia is officially out of the pre-launch phase — and the free ios app is now available to download. Phia analyzes current market trends and uses a database of over 250 million secondhand items to rate items–bringing you smarter price comparisons and bigger savings. Find the best price on 40,000+ sites phia partners with thousands of brands to help you find the best deal, wherever you shop. · with phia , weve built an ai-powered platform that brings clarity to that process—personalizing insights in real time so users can make smarter decisions instantly. · phia , a new app and browser extension for resale, was co-founded by stanford grads sophia kianni, climate activist, and pheobe gates, the daughter of bill gates. Meet phia , the browser extension and ios app aiming to make secondhand shopping as easy as booking a flight. Find cheaper options: · phoebe gates, daughter of bill gates and melinda french gates, has stepped into the startup world with the launch of phia , a browser extension and mobile app designed to make fashion shopping. · phia changes that with ai-powered curation, a clean and modern interface, and a “resale ready” feature. · phia ’ s proprietary price-checking technology, which draws from a database of 250 million secondhand listings, tells users whether an item’s price is high, fair, or typical, and if its overpriced, it suggests cheaper identical or similar options. The app allows users to resell clothes almost instantly, straight from their purchase history or digital wardrobe. Phia compares the item youre viewing to real-time listings across retail and secondhand marketplaces.